Cover Story: In Full Bloom

The company has targeted four areas to get that process started:

1. Take better care of customers. Although McCann already believes 1-800-Flowers.com is the best at customer care, he knows it can do a better job.

2. Take care of its finances. This includes working with cash, maintaining a strong balance sheet and being flexible so 1-800-Flowers.com is in position to act if the right acquisition opportunity presents itself. To that end, the company enters the 2009 fiscal year with 20 percent less operating expense than 2008.