Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com
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Joe Keenan
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But with so many integrated marketing firsts in its timeline 1-800-Flowers.com truly believes its core values will make it even stronger as it emerges from these trying times.
4 Steps to Recovery
While not welcome news, last year’s hardships have strengthened McCann’s and 1-800-Flowers.com’s belief that innovation and investment in the future, notably in technology and talent, will pave the way for its “next 33 years in business.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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