Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com
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Joe Keenan
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Such trailblazing vision has helped the Carle Place, N.Y.-based company grow its portfolio to nearly $1 billion in annual sales. It’s also accumulated 10 subsidiary brands, including such noteworthy marketers as The Popcorn Factory, Plow & Hearth and Fannie May. Amid all this expansion over the years, 1-800-Flowers.com has maintained a keen ability to integrate a consistent marketing strategy across catalog, Web, retail, e-mail and mobile channels.
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