Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Such trailblazing vision has helped the Carle Place, N.Y.-based company grow its portfolio to nearly $1 billion in annual sales. It’s also accumulated 10 subsidiary brands, including such noteworthy marketers as The Popcorn Factory, Plow & Hearth and Fannie May. Amid all this expansion over the years, 1-800-Flowers.com has maintained a keen ability to integrate a consistent marketing strategy across catalog, Web, retail, e-mail and mobile channels.
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments