Cover Story: In Full Bloom

Rooted and Computed
It all comes back to its roots for 1-800-Flowers.com. “We’re a flower
and gift shop,” Jim McCann says. “Ironically, we’re using the tools and technology that we’ve embraced over the years to try and replicate the same relationship we had 30 years ago with our 30 customers — just 30 years later with 30 million customers now.”