Cover Story: In Full Bloom

In addition to acquisitions, 1-800-Flowers.com expands via organic growth and internal development, such as its spin-off brands 1-800-Baskets.com and Celebrations.com. Like its acquired brands, these spin-offs complement 1-800-Flowers.com’s product offerings. 1-800-Baskets.com markets gift baskets, from fruit to gourmet meats and cheeses to chocolate, and Celebrations.com targets party planners with ideas and tips.