Cover Story: In Full Bloom

“As a visionary company, 1-800-Flowers.com saw an opportunity to take a lead position in an emerging channel,” says Digby Mobile Founder/CEO Dave Sikora, regarding 1-800-Flowers.com’s investment in mobile marketing. He notes that the merchant views mobile similarly to the 1-800 number during its early days and the Internet in 1994, predicting that mobile “will represent a substantial percentage of its sales in the years to come.”