Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com
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Joe Keenan
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The Next Big Thing
Since May 2008, 1-800-Flowers.com has worked with Digby Mobile, a mobile commerce platform provider, to build its mobile capabilities. The marketer has a mobile Web browser-accessible site and application storefronts on the iPhone and BlackBerry, where customers can browse the catalog, check order statuses and “click-to-call” to place orders. That’s all designed to enable a sale in less than a minute.
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