Cover Story: In Full Bloom

The Next Big Thing
Since May 2008, 1-800-Flowers.com has worked with Digby Mobile, a mobile commerce platform provider, to build its mobile capabilities. The marketer has a mobile Web browser-accessible site and application storefronts on the iPhone and BlackBerry, where customers can browse the catalog, check order statuses and “click-to-call” to place orders. That’s all designed to enable a sale in less than a minute.