Innovation Labs: Innovate or Die
The new technology barriers to entry — and exit — have come down considerably over the last 10 years. What used to take a retailer six months of engineering effort and hundreds of thousands of dollars to implement 10 years ago can now take just 20 minutes. And just as quickly, it can be uninstalled if it doesn't work. They are simple tools to test and measure if something is working and how it's impacting the business. With the low barrier to uninstall along with subscription-based SaaS models, vendors are forced to continue to innovate on the behalf of customers.
- Companies:
- Amazon.com
- Wal-Mart
- Places:
- United States
John Grech is currently the Head of Retail Partnerships at Loop Commerce leading sales, business development and growth for the company. Loop is powering GXM for leaders like Target, Neiman Marcus, Vera Bradley, Coach, Kate Spade Michael Kors, and others. Prior to Loop, he was Co-Founder of Iterate Studio, a venture designed to close the gap on how retailers and brands access early-stage startup innovation. Essentially, Walmart Labs for everyone else and delivered as a service.
