INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2

"Currently, 53 percent of Facebook's 600 million users are playing social games — that's huge" Feitenger said. "As a result, retailers are starting to use Facebook Credits to reward and acquire customers." And Facebook Credits aren't going away, Feitenger said. "In the very near future, consumers may be able to use Facebook Credits beyond social commerce applications to purchase tangible products in actual retail stores."