8. Try using Facebook Credits or virtual goods incentives for acquisition and retention. Retailers are beginning to understand the power of social gaming and how it can be incorporated into their lead generation or customer acquisition programs, said Jay Feitenger, founder of digital marketing agency StringCan interactive. Feitenger spoke at a session about Facebook Credits at INNOVATE. Facebook Credits is a virtual currency that enables consumers to buy virtual goods and services in more than 200 games and apps on Facebook.
The Retailer's Source for Content & Community
INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2
8. Try using Facebook Credits or virtual goods incentives for acquisition and retention. Retailers are beginning to understand the power of social gaming and how it can be incorporated into their lead generation or customer acquisition programs, said Jay Feitenger, founder of digital marketing agency StringCan interactive. Feitenger spoke at a session about Facebook Credits at INNOVATE. Facebook Credits is a virtual currency that enables consumers to buy virtual goods and services in more than 200 games and apps on Facebook.