7. Become familiar with location-based services (LBS). While some in the retail industry are still skeptical about the potential of LBS, many speakers and attendees here were convinced that LBS providers such as Shopkick and ShopSavvy are the next big thing in retail. Shopkick's app, in particular, was mentioned several times as a great example of an LBS app. Consumers that download the app can receive rewards called “kickbucks" when they enter participating retailers’ stores with the app open. Kickbucks can be redeemed for in-store gift card rewards or discounts.
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INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2
7. Become familiar with location-based services (LBS). While some in the retail industry are still skeptical about the potential of LBS, many speakers and attendees here were convinced that LBS providers such as Shopkick and ShopSavvy are the next big thing in retail. Shopkick's app, in particular, was mentioned several times as a great example of an LBS app. Consumers that download the app can receive rewards called “kickbucks" when they enter participating retailers’ stores with the app open. Kickbucks can be redeemed for in-store gift card rewards or discounts.