INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2

Bass said that Charming Shoppes works with a company called Clarabridge, which performs natural language queries to track online sentiments and ties this data back into Charming Shoppes’ databases. "We overlay this data over our purchase data, so we can track how much more a customer who gives us a 10 is worth to us than a customer who gives us a three, and market to these groups appropriately."