INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2

"We have 12 million customers, and we can track what they purchase and through which channels," said Bill Bass, president of the Charming Direct division at Charming Shoppes, who spoke at a session on how customer insights can shape retailers’ futures. "But we don't know how they feel about our brands and merchandise, so this is where sentiment analysis comes in."