In part one of this series appearing in yesterday's ROI Report, I discussed best practices around four retail trends heavily discussed at this week's INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation. Here are four more:
5. Don't just jump into f-commerce. More and more retailers — large and small — are opening up Facebook-only storefronts as a way to offer shoppers "anywhere e-commerce,” or the ability to purchase merchandise wherever they happen to be online. Late last year, for example, J.C. Penney broke new ground when it launched a fully integrated Facebook e-commerce application that allows customers to add products to their shopping carts, check out, specify shipping address, ship to store and pay with credit card directly through the retailer's Facebook page. That said, the buzz at INNOVATE was that opening a Facebook Store might not be the best use of retailers’ time.
The Retailer's Source for Content & Community
INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2
In part one of this series appearing in yesterday's ROI Report, I discussed best practices around four retail trends heavily discussed at this week's INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation. Here are four more:
5. Don't just jump into f-commerce. More and more retailers — large and small — are opening up Facebook-only storefronts as a way to offer shoppers "anywhere e-commerce,” or the ability to purchase merchandise wherever they happen to be online. Late last year, for example, J.C. Penney broke new ground when it launched a fully integrated Facebook e-commerce application that allows customers to add products to their shopping carts, check out, specify shipping address, ship to store and pay with credit card directly through the retailer's Facebook page. That said, the buzz at INNOVATE was that opening a Facebook Store might not be the best use of retailers’ time.