Editor’s Take: A Take on Acquisitions of All Kinds

Another reality check is in store here: The catalog list business isn’t what it used to be. B-to-C catalogers have become very reliant on the co-op databases, and a growing number of B-to-B marketers are following suit. That means catalogers are changing the list business just as much as infoUSA. I’m not blaming anybody here, that’s just the way the business has evolved. Consolidation is never-ending, and there’ll certainly be more to follow.