InfoTrends and North American Publishing Company Announce Strategic Event Partnership

This unique two-day, two-track program is designed for marketers, agencies, and custom publishers, as well as print/marketing service providers interested in improving how they interact with their customers and prospects. The conference program will focus on:

How Marketers Are Making Interactive Media Campaigns Work: This track will focus on tools available today for getting and keeping an interactive conversation going with customers. Definition, discussions and examples of data driven marketing, multichannel personalized URL campaigns, social media and networks, iPhone applications, bar code tools and augmented reality will be provided. Participants will hear about new tools and how they have been effectively utilized in marketing campaigns.