InfoTrends and North American Publishing Company Announce Strategic Event Partnership

“Marketing executives in every line of business are trying to better understand and optimize the use of customer data and digital assets for more effective cross-media marketing,” commented Peggy Hatch, President of the Target Marketing Group at NAPCO. “InterACT! will be a breakthrough event offering both thought leadership on and ground-level tactics for integrating print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.”