IndustryEye

Catalogers’ Updates
• Gander Mountain: Twelve years since it last mailed a catalog, this hunting, fishing, outdoor apparel, and lifestyle products and services marketer has returned to the catalog industry. In late April, Gander mailed a 324-page catalog from its Overton’s subsidiary containing products from Overton’s, Gander Mountain and others to more than 2 million customers. Plans call for catalogs carrying exclusively Gander Mountain products to be mailed later this year. The company also expects to convert its informational Web site into a transactional one later this year.