Profile of Success: Power Outage?
Industry veteran Brendan Edgerton discusses what he believes the catalog industry must do to remain relevant in these uncertain times
CS: What do you enjoy the most about the catalog business?
BE: I love that it’s an instant gratification game. I also enjoy the ability to execute a test immediately, either online or in print, and learn from the results. You kind of stay humble because not everything is going to be a success, but you then roll that back into a continuous improvement model. That’s what’s fun about direct — it’s always moving forward and getting smarter as you go.
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