Profile of Success: Power Outage?
Industry veteran Brendan Edgerton discusses what he believes the catalog industry must do to remain relevant in these uncertain times
But I think I would’ve worked my way over into business one way or another. It’s funny, that first job was offered kind of as an 80 percent creative/20 percent quantitative thing where I’d be using my skills to help write copy in support of the different catalog clients. It ended up heavily quantitative — circ management, metrics. So a bit of a flip on the ratio that I got into, but it ended up working out fine.
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