Profile of Success: Power Outage?
Industry veteran Brendan Edgerton discusses what he believes the catalog industry must do to remain relevant in these uncertain times
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Joe Keenan
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CS: What career would you have chosen if you hadn’t gotten involved in the catalog/multichannel business?
BE: I was looking into editorial/copywriting, something where I could take those nascent skills as an English major and interests in literature and bring all that over to an environment that was feasible from a business standpoint. I still have a passion for teaching and enjoy anything where I have an opportunity to work with folks, either from an English-as-a-second-language standpoint or instruction in other areas.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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