Profile of Success: Power Outage?
Industry veteran Brendan Edgerton discusses what he believes the catalog industry must do to remain relevant in these uncertain times
I started off with Herbert Krug & Associates, a small consulting firm. We did everything from circulation planning to list management/list brokerage to helping acquire and sell companies. I got to learn the business from the inside-out there.
The quantitative side of me started to get attracted to that side of the business. From there I moved over to Crate & Barrel full-time. Then I moved to Atlanta to work at Benchmark Brands, a health care direct marketer, then a B-to-B stint in Colorado with Corporate Express, prior to coming over to Crutchfield in Virginia.
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