Profile of Success: Power Outage?
Industry veteran Brendan Edgerton discusses what he believes the catalog industry must do to remain relevant in these uncertain times
This month, Brendan Edgerton, vice president of direct marketing for consumer electronics cataloger Crutchfield, discusses his life in the catalog business. Catalog Success: How did you get started in the business?
Brendan Edgerton: I had a nontraditional start. I was in Chicago in grad school heading toward a degree in American literature, teaching at Loyola, and came over to the dark side of catalog marketing as a way to support myself.
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