Profile of Success: Power Outage?
Industry veteran Brendan Edgerton discusses what he believes the catalog industry must do to remain relevant in these uncertain times
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
This month, Brendan Edgerton, vice president of direct marketing for consumer electronics cataloger Crutchfield, discusses his life in the catalog business. Catalog Success: How did you get started in the business?
Brendan Edgerton: I had a nontraditional start. I was in Chicago in grad school heading toward a degree in American literature, teaching at Loyola, and came over to the dark side of catalog marketing as a way to support myself.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments