Industry Eye: Tech Talk & Letteers to the Editor

Letter To The Editor

Dear Editor,

Just a compliment on the July 2006 issue. I found George Hague’s article, “An Introduction to Merchandise Analysis” (July 2006 issue, pgs. 47-48), particularly helpful. I am looking for best demonstrated practices like this so as I get myself operating, I can maximize my opportunity for success. Has anyone used this technique for Web site catalogs? Any different measurement other than square inches, such as percentage of Web page?