Industry Eye: Tech Talk & Letteers to the Editor

• Track Your Podcast’s Success

Online marketing services provider Oneupweb has launched PodTractor, a hosted tracking technology that lets marketers measure podcast performance. With the technology, anyone offering a podcast can track data such as most popular episodes, position in search engine results, and referral sites, which send the most listeners. The metrics are designed to help determine whether maintaining a podcast provides a return on investment. The service doesn’t require listeners to download tracking software in order to function. For more, visit www.oneupweb.com.