Industry Eye: Letters to the Editor

There is a happy ending, however. I bought the new HP system, HP honored my expired coupon and threw in an upgraded digital camera — and I love it.

Thanks for sharing your story with all of us.

—Linda Walker, editor, Writer’s Digest Book Club

On Case Study and All Those Tips

Dear Editor,

The case study in the November issue of Catalog Success is great (“Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion,” pg.15). We’ve researched Bill Me Later for a few months. One interesting thing about Bill Me Later not mentioned in your article is that even though you pay a fee for this service, you avoid the Visa and MasterCard fees. So if you negotiate wisely, you can pay less for Bill Me Later than you would for Visa and MC.