Letters to the Editor

P.S.: I generally find most of your articles to be informative and stimulating. This specific article did not merit the space.

The Authors Respond:
We’re not saying the retail business is expiring, Bruce. We are simply saying that the same old way of doing things is not working anymore. It seems that you are, in fact, in general agreement with us when you say that “the retail industry faces many challenges.” We are just taking your statement a step further in pointing our fingers more specifically at the fixed distribution model (i.e., stores).