Letters to the Editor

Everyone’s Eureka
“Eureka” indeed! Finally, a publication, All About ROI, is willing to really dive into the challenges that multichannel marketers, like ourselves, struggle with every day. The topics in All About ROI delve into the detailed decisions we need help with NOW. Today, we are all discussing how much spend we should give online versus offline promotions and how to allocate response to multiple channels. As Paul Miller says in The Editor’s Take, our customers want to use every channel as they wish. For us to be competitive, we need to provide what they want.
Mary Ann Kleinfelter, L-com Global Connectivity Reinvented Wheels
Really enjoying your new read! Especially the cover story about Gaiam. All the folks at National wish you great success with the new magazine — which really is a great combination. Your magazine is a fine example of reinventing yourself and staying viable — we all must do that to a degree.
Lynda Swann and crew, National Wholesale