Industry Eye

The Writer Responds

Dear Joanna,
You brought forth several points that, at the very least, should be taken seriously. So, let’s talk oatmeal. Headlines and callouts are the most read copy in a catalog. Calling out fit, quality and price rather that just saying something is a winner will work, big time, every time. You can repeat the primary selling attributes, and customers will come to associate those attributes with you. And that’s how you build brand.