Industry Eye

The staff at Catalog Success magazine should be held to task, as well. By publishing such “opinion” pieces, you institutionalize poor design practices, steer young designers in the wrong direction, show a lack of understanding of brand and brand integrity, and look rather foolish in the process.

Joanna Felder
former VP/creative director
TravelSmith catalog, Victoria’s Secret, Banana Republic catalog and Macy’s direct mail