Industry Eye

The example of the wig spread is even more ludicrous. Just do the blur test and blur your vision. The “before” example has visual impact, a visual feature which prioritizes merchandise. Your “after” layout reduces the style choices — which, after all, will be the primary purchase consideration — to secondary to feature/benefit convertible ride (suitable for an inset or highlight box). The pages you have designed look like two independent pages, not a spread.