Creative & Copywriting: Test How Offers Can Grow Your Brand

Another concern of B-to-B marketers is offering value. Often, companies won't let employees accept something more valuable than say $10. When New Pig developed offers that included kooky toys and T-shirts, they fit the bill for value — plus, they're collectible and fun. Even in B-to-B, human behavior plays a huge role. My company developed a pizza giveaway for Hewlett-Packard, generating high-quality relationships and sales. Pizza was universal and fun in appeal, and it generated attention because of how unusual an offer it was.