Creative & Copywriting: Test How Offers Can Grow Your Brand
Increased order sizes and expedited purchase cycles are just two benefits
A winning offer has something that reminds people of your brand when they use the product or enjoy the offer. It also must have perceived value, but not so much that someone will order and then return the item just to get the offer. B-to-B marketers should have offers just as B-to-C marketers do, but their offers may be different in scope or purpose.
- Companies:
- Hewlett-Packard
- Lenser
- New Pig Corporation
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