Creative & Copywriting: Test How Offers Can Grow Your Brand
Increased order sizes and expedited purchase cycles are just two benefits
What Makes a Great Offer?
So often I hear people say, "We don't have an offer because we don't want to discount." The irony of that statement: A discount is usually the last thing I'd suggest as a really great offer, although it still must be tested. The offers I've seen work best have been relevant, interesting or different "gifts," ranging from online-fulfilled gift cards for sister companies to signed, framed, limited edition photographs.
- Companies:
- Hewlett-Packard
- Lenser
- New Pig Corporation
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