Creative & Copywriting: Test How Offers Can Grow Your Brand

Your offer can — and should — speed up consumer response, too. A direct mail offer shouldn't give consumers more than 15 days to respond from the day the piece lands in their mailbox. Since it's a more immediate media, email offers should be five days or less. In fact, same-day promotions or limited-hour deals can also prove quite effective. If prospects have too much time to think about an offer, they'll put it aside and forget about it, even if they were motivated to act at the time they saw the promotion. Push consumers to act when an offer is top of mind.