Creative & Copywriting: Test How Offers Can Grow Your Brand
Increased order sizes and expedited purchase cycles are just two benefits
Offer Testing Increases Order Sizes, Speeds Up Purchase Cycles
An offer is something you dangle in front of prospects and customers to change their behavior. If you want your average order size to be higher, make them an offer that slightly raises the bar for how much they'd normally spend. Let's say your average first order is $55. If you're prospecting for new customers, develop an offer to get that first order $10 or $20 higher.
- Companies:
- Hewlett-Packard
- Lenser
- New Pig Corporation
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