Increase Your Bottom Line With Precision Marketing

After the initial test, it’s time to refine and repeat the above steps to produce the same or different results, but also to understand why the results are what they are. Working with another large hotel chain, we analyzed customer data from their loyalty program to understand how more active customers respond to offers. Based on that insight, we identified a segment of dormant loyalty program members who had a high propensity to re-engage with the hotel.