Increase Your Bottom Line With Precision Marketing

Then we targeted half of the group with personalized messaging through monthly loyalty statements, leveraging the statement as a promotional document to inform loyalty program members of how much faster they could accumulate points during the promotional period.

Once a test campaign has been launched, the next step is to measure the results based on a wide range of criteria and, most importantly, bottom line measures. In less than eight weeks, Best Western enjoyed target group gains, including a 39 percent increase in number of stays and a 30 percent increase in revenue over the control group.