Increase Your Bottom Line With Precision Marketing

Next, synchronize your campaigns and determine the best message for the channel. In a test case with Best Western International, the world’s largest hotel chain, we examined active reward members and identified 100,000 who were similar in their Best Western relationship to the most high-value customers with the propensity to either apply for a co-branded MasterCard and/or engage in the summer promotion of “More Rewards, Faster.”