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Ra Zoratti
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Consumers are craving greater relevancy, and increasingly using their power to disconnect from brands that don’t speak to them as individuals.
Marketers have greater powers than they realize to produce relevant, personalized communications. By using data and tools most already have in place, marketers can take a data-driven, content-rich approach to customer communications and achieve greater relevancy, evidenced by measurable returns.
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Ra Zoratti
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