Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Discounts can also increase based on total dollar amount of the sale or number of units of a particular item purchased. Volume discounts encourage consumers to purchase in bulk and increase average order sizes.
4. Coupons
Just as consumers can redeem clipped newspaper coupons at the supermarket checkout, online shoppers can redeem electronic coupons when checking out with their shopping carts. Prospects are given a promotion card via postcard, email or other communication. By filling in the promo code on the order page, they receive the discount or other special offer.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
