Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
3. Discounts
Discounts are another proven technique for generating more orders. The discount can either be a fixed dollar amount off the list price or a percentage off the list price. They work best when there's a time limit during which the consumer must complete the transaction to get the savings. To make this work, your e-commerce system must revert to the nondiscounted list price automatically after the offer deadline date expires.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
