Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Try these e-commerce enabled promotional marketing techniques to lift order size, revenues and profits
Items that make good premiums have high desirability, high perceived value in proportion to the cost of goods, or both. Relevance to the merchant's product line is desirable but less critical. During the H1N1 flu scare last year, for example, one merchant offered hand soap dispensers as a free gift.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
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