Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
2. Premiums
A premium is a free gift given as an incentive to order. A premium may be offered with any order, only for ordering specific products, or with orders of more than a certain dollar amount. Premiums may be a single item, or multiple premiums could be offered within a single order. For example, a merchant catering to younger buyers could offer a free song download with every purchase. When the product is seen as a commodity, offering a bonus gift can help differentiate your offering from the competition.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
