Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Try these e-commerce enabled promotional marketing techniques to lift order size, revenues and profits
Special shipping codes allow customers to get free or discounted shipping on their orders (based on a service level of your choosing — same day, next day, standard air, ground, etc.) when the code is redeemed. The code may be limited to one per customer and/or the first order only, if desired. The retailer can select specific products that are applicable for this promotion.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
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