Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
1. Free Shipping
A common offer made in direct marketing is, "order now and get free shipping." Customers would rather not pay shipping and handling charges, especially in catalog marketing and e-commerce.
Free shipping can be applied to an individual product or set of products. You may also exclude specific products from the promotion, or require a minimum order total to qualify for free shipping.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
