Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Delivering and managing these promotional options requires an e-commerce system with a strong rules-based engine. The system should enable the website to apply different promotional offers to different products, customers and situations so innovative marketing ideas can be easily implemented throughout the website. Here are nine promotional marketing techniques that will increase your customers' shopping carts –— and your sales.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
