Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Promotions are time-based discounts applied to shopping carts during the shopping experience or at checkout. They can range from a percentage or dollar amount off all the way to free shipping or even additional free or discounted products. A promotion can be linked to an individual product, a collection of products or an entire order. It can be associated with random users, groups of users or specific individuals, and can also be restricted to one transaction or unlimited.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
