Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Promotions are time-based discounts applied to shopping carts during the shopping experience or at checkout. They can range from a percentage or dollar amount off all the way to free shipping or even additional free or discounted products. A promotion can be linked to an individual product, a collection of products or an entire order. It can be associated with random users, groups of users or specific individuals, and can also be restricted to one transaction or unlimited.
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Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com