Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
There are basically three ways online retailers can increase revenues and profits: get more customers, lift average order size and generate more frequent orders. With these e-commerce enabled promotions, you can get more business from all three.
Bob Bly is a freelance copywriter specializing in direct response and online marketing (rwbly@bly.com). Erez Katz is executive vice president and general manager of Bridgeline Digital (ekatz@bridgelinedigital.com).
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
