Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
9. Microsites
With microsite capability, you can let dealers, distributors and others who sell your products publish your online catalog on their websites. A local furniture dealer could have tables, desks, couches and other furniture from multiple manufacturers available for sale on its website. This eliminates the tedious and expensive task of replicating an online store for dozens or hundreds of different resellers.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
